Term Life Insurance
How Wysh grew to $100 million in issued coverage within 6 months of launch
Life Insurance
Project Management
Strategy
TOTAL REDUCTION IN DROP-OFF IN THE USER JOURNEY*
TOTAL REDUCTION IN DROP-OFF IN THE USER JOURNEY*
40%
TOTAL COVERAGE ISSUED
TOTAL COVERAGE ISSUED
$1B
ANNUAL RECURRING REVENUE (ARR)
ANNUAL RECURRING REVENUE (ARR)
$5M+
$5M+
FINANCIALLY INSURED AMERICANS
FINANCIALLY INSURED AMERICANS
15,000
15,000
*6 MONTHS AFTER
MVP LAUNCH
*6 MONTHS AFTER
MVP LAUNCH
TRUSTPILOT RATING
excellent
4.5/5
180 REVIEWS
⭐ About Wysh Life Insurance
⭐ About Wysh Life Insurance
Wysh caters to Gen-Z & Millennials with direct-to-consumer life insurance products that are completely digitally underwritten. Wysh provides a webapp and mobile app for Android and iOS, to enable easy access to their policy information and documents. Wysh empowers customers with custom features such as a coverage builder, a premium estimation tool, a breakdown of policy benefits - and the ability to adjust your coverage before purchasing.
Wysh caters to Gen-Z & Millennials with direct-to-consumer life insurance products that are completely digitally underwritten. Wysh provides a webapp and mobile app for Android and iOS, to enable easy access to their policy information and documents. Wysh empowers customers with custom features such as a coverage builder, a premium estimation tool, a breakdown of policy benefits - and the ability to adjust your coverage before purchasing.
🚧 Project Background
🚧 Project Background
In December of 2020, an ad agency called AD:60 was acquired by none other than Northwestern Mutual - a whole life insurance giant. The agency effectively became a stealth incubator under them by securing funding.
In August of 2021, Wysh had launched an MVP of its life insurance product. Wysh’s mission was to offer financial protection to all Americans, and make it as accessible as possible. It all started with understanding the consumer sentiment towards life insurance and why they weren’t purchasing it despite needing the protection. An in depth study into the state of insurance was launched both Quantitatively and Qualitatively. I spearheaded all the research to develop the core product suite.
In December of 2020, an ad agency called AD:60 was acquired by none other than Northwestern Mutual - a whole life insurance giant. The agency effectively became a stealth incubator under them by securing funding.
In August of 2021, Wysh had launched an MVP of its life insurance product. Wysh’s mission was to offer financial protection to all Americans, and make it as accessible as possible. It all started with understanding the consumer sentiment towards life insurance and why they weren’t purchasing it despite needing the protection. An in depth study into the state of insurance was launched both Quantitatively and Qualitatively. I spearheaded all the research to develop the core product suite.
🎯 Key Challenges
🎯 Key Challenges
Our data uncovered 3 significant challenges when speaking with younger consumers:
1. They didn’t feel the need to purchase life insurance until they reached a major milestone like marriage, a child or a death in the family.
2. Consumers don’t know how much coverage they need
3. Life insurance is too expensive, confusing, too rigid and doesn’t adjust with lifestyle changes.
Our data uncovered 3 significant challenges when speaking with younger consumers:
1. They didn’t feel the need to purchase life insurance until they reached a major milestone like marriage, a child or a death in the family.
2. Consumers don’t know how much coverage they need
3. Life insurance is too expensive, confusing, too rigid and doesn’t adjust with lifestyle changes.
🚀 The Product
🚀 The Product
💸 A Coverage Builder: Develop a custom coverage amount personalized to your lifestyle. Our tool called the “Wyshbuilder” allows you to quantify different parts of your life.
🧮 Estimation Tool: Premiums / pricing are top of mind for consumers - and providing a rough estimate based on their information, as well as
💸 A Coverage Builder: Develop a custom coverage amount personalized to your lifestyle. Our tool called the “Wyshbuilder” allows you to quantify different parts of your life.
🧮 Estimation Tool: Premiums / pricing are top of mind for consumers - and providing a rough estimate based on their information, as well as
🪄✨ Wyshgranters: All the areas you’ve allocated coverage to - if you DO pass away, a dedicated concierge team will work with your family to ensure all they are taken care of. We’ll pay off your mortgage, your child’s college tuition, or even a charity if that’s what you chose!
Post Policy Management: Did you just have a baby? You can increase your coverage to account for that life change. Or if you’re now an empty nester - you can reduce that coverage and not pay such high premiums.
🪄✨ Wyshgranters: All the areas you’ve allocated coverage to - if you DO pass away, a dedicated concierge team will work with your family to ensure all they are taken care of. We’ll pay off your mortgage, your child’s college tuition, or even a charity if that’s what you chose!
Post Policy Management: Did you just have a baby? You can increase your coverage to account for that life change. Or if you’re now an empty nester - you can reduce that coverage and not pay such high premiums.
