Commercial & Personal Lines API’s

How Cover Genius expanded their embedded portfolio to 4 commercial & personal line products

Embedded API

Project Management

Strategy

API’S LAUNCHED*

7

*ADMITTED & SURPLUS CYBER,
PET, HOME WARRANTY, INCOME & E-COMM
RETAIL PROTECTION, GENERAL LIABILITY
MISCELLANEOUS PROFESSIONAL LIABILITY

INTEGRATIONS ENABLED WITH*

4

*ODIE PET, AIG,
SOMPO, COTERIE


DISTRIBUTION
PARTNERS*

5

AMAZON AWS, KELLER
WILLIAMS, SELLERSFI

*6 MONTHS AFTER
MVP LAUNCH

*6 MONTHS AFTER
MVP LAUNCH

⭐ About Wysh Life Insurance

Cover Genius is one of the world’s largest embedded insurers in the world. This means that Cover Genius can quote a policy and issue it - while also handling the claims if needed - value adding via providing an end-to-end experience for the customer. Embedded insurance is also an effective way to capture customers - hence large distributors choose to partner with Cover Genius to service their customers.

Cover Genius is one of the world’s largest embedded insurers in the world. This means that Cover Genius can quote a policy and issue it - while also handling the claims if needed - value adding via providing an end-to-end experience for the customer. Embedded insurance is also an effective way to capture customers - hence large distributors choose to partner with Cover Genius to service their customers.

🚧 Project History

🚧 Project History

Since Cover Genius has significant market share within the travel insurance & shipping verticals - they wanted to diversify and expand to other types of insurance to increase their viable products. When I joined the company in 2023, scalability and product market fit for each of these releases were a crucial part of the discovery process, as well as partnering with the correct distributors. We also needed to validate demand pre-launch to ensure engineering and development costs were justified.

Since Cover Genius has significant market share within the travel insurance & shipping verticals - they wanted to diversify and expand to other types of insurance to increase their viable products. When I joined the company in 2023, scalability and product market fit for each of these releases were a crucial part of the discovery process, as well as partnering with the correct distributors. We also needed to validate demand pre-launch to ensure engineering and development costs were justified.

💡 Hypothesis

💡 Hypothesis

Embedded insurance is the future - for many reasons. Capturing a customer at the Point of Sale remains an effective strategy for companies to adopt due to the customer’s interest and intent.

Here are some distribution & insurance partners that were interested in launching a product with CG

Embedded insurance is the future - for many reasons. Capturing a customer at the Point of Sale remains an effective strategy for companies to adopt due to the customer’s interest and intent.

Here are some distribution & insurance partners that were interested in launching a product with CG

HOWEVER, embedded appetite is unvalidated, especially for more nuanced types of insurance such as commercial lines - which typically feature a broker <> client relationship due to the complexity of coverage and advice exchange required. Human touch is a necessarily element and key to decision making.

HOWEVER, embedded appetite is unvalidated, especially for more nuanced types of insurance such as commercial lines - which typically feature a broker <> client relationship due to the complexity of coverage and advice exchange required. Human touch is a necessarily element and key to decision making.